Overview
- KFC opened the 3,400-square-foot Open House in McKinney, Texas on Saturday, Sept. 26 as a dedicated test restaurant with a public grand-opening celebration planned.
- The menu debuts U.S. breakfast items such as breakfast sandwiches and mini cronuts plus an expanded tenders-and-sauces lineup.
- New beverages including boba refreshers and crunchy 'Krunch' milkshakes appear for the first time in the U.S., building on drink rollouts KFC has already run in markets like the U.K., Canada and Australia.
- Operational tests include self-order kiosks with tableside delivery, dual drive-thru lanes, a mobile pickup lane, a merch counter and a photo booth to measure guest behavior and staff efficiency.
- KFC frames Open House as part of its 'Kentucky Fried Comeback' plan to regain U.S. share after years of declines, but the company has not committed which experiments will be scaled across its roughly 3,400 U.S. restaurants.