Overview

• The lineup features four complete breakfasts—Breakfast Faves Combo, Ham & Cheese Omelette, French Toast Faves Combo, and House Scramble—priced at $6 or $7 based on market.
• Items are offered daily from 7 a.m. to 10 p.m. at participating U.S. restaurants as a core, everyday option.
• Executives say pilots in select markets produced lifts in traffic, overall sales, and restaurant profits, guiding the shift from weekday-only House Faves to an all-week value offer.
• Dine Brands cites recent improvement in traffic and comparable sales linked to the value push and refreshed marketing across TV, streaming, public spaces, TikTok, and Instagram.
• The move tracks broader discounting across restaurant chains as consumers seek lower prices, and IHOP reports more than 1,700 restaurants worldwide as of June 30, 2025.