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Hailey Bieber Says She Set $1 Billion Bar for Rhode Sale, Keeps Creative Control After e.l.f. Beauty Deal

Her GQ interview frames the takeover as a way to scale Rhode without ceding creative control.

Hailey Bieber’s Lingerie Shoot Teases Rhode’s Peptide Eye Prep Ahead of Oct. 9 Launch

Rhode Debuts Lemontini Peptide Lip Tint With Smoother, Hydrating Formula