Overview

• The Instagram carousel shows bedroom images of Bieber in a black bra and thong explicitly tagged to @rhode with branded items in frame.
• A final photo captures her removing Rhode’s Peptide Eye Prep hydrogel patches while lying in bed.
• Rhode says the cooling patches launch Oct. 9 and include caffeine and peptides to brighten and reduce under-eye puffiness.
• Justin Bieber amplified the post by reposting one of the photos to his Instagram Story and adding BossMan Dlow’s “Shake Dat A-- (Twerk Song).”
• Entertainment outlets reported enthusiastic fan reactions, with comments and emoji praising the provocative campaign.