Overview
- Rhode released its summer collection on June 9 with Pocket Bronze, Highlight Milk, limited lip shades, a pocket brush and branded accessories sold first on rhodeskin.com.
- Highlight Milk is a lightweight, multipurpose luminizer that uses Rhode’s Glazing Milk base and lists ceramides, glycerin and vitamin E as key hydrating ingredients.
- Pocket Bronze is a creamy, buildable stick bronzer offered in multiple shades that Rhode says includes peptides and tamanu oil to keep the finish smooth and hydrated.
- Founder Hailey Bieber fronts the campaign and the brand is supporting the online-first drop with summer pop-up stations in the U.S., Canada and Europe to drive trials and urgency.
- The launch marks a tested move from skincare into makeup for Rhode after its e.l.f. Beauty acquisition and the company expects a wider Sephora rollout later this summer that could broaden distribution and fuel quick sellouts.