Overview

• Rhode officially unveiled the limited-edition Lemontini Peptide Lip Tint on July 2 with a sheer, gold-shimmered finish.
• The $20 gloss launches online July 14 at rhodeskin.com under Hailey Bieber’s summer-inspired campaign directed by Dudi Hasson.
• The reformulated formula swaps solid shea butter for liquid to eliminate graininess while retaining amino acids and vitamin E for hydration.
• Rhode teased the release through Instagram shoots featuring Bieber balancing a martini glass by the ocean and branded phone-case props.
• On August 14, the new formula will fully replace the brand’s six original tints and four peptide treatments following e.l.f. Beauty’s May acquisition.