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Athlete Branding

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Shai Gilgeous-Alexander Named Cover Athlete of NBA 2K26

He is the first Thunder player to headline a standard NBA 2K cover since Kevin Durant in 2015.

3 Arts Entertainment Expands into Sports Management with A&A Acquisition

Shohei Ohtani’s Agent Defends Groundbreaking Dodgers Contract Structure

Lakers Thrive as Doncic Trade Sparks Mavericks' Struggles

Chicago Sky Moves Indiana Fever Games to United Center to Meet Surging Demand

Unrivaled Basketball League Challenges WNBA with Innovative Format and Player Equity

A’ja Wilson Signs Six-Year Nike Deal, One of the Richest in Women’s Basketball

PWHL Kicks Off Second Season with New Team Identities, Expanded Schedule, and Broadcast Deals

Saquon Barkley's Viral Reverse Hurdle Added to Madden NFL 25

Caitlin Clark's Future in Unrivaled Basketball League Remains Uncertain

Lucas Pinheiro Braathen Makes Comeback in Alpine Ski World Cup

Connor Bedard Secures Exclusive Memorabilia Deal with Fanatics

Duke's Cooper Flagg Signs Landmark Endorsement Deal with New Balance

Fanatics Expands Lawsuit to Include Marvin Harrison Sr. in Fraud Allegations

Vestible Inc. Introduces Athlete Investment Platform with Broncos' Browning as First Offering