Overview
- Daniels is tasked with overseeing day-to-day global operations, brand and content strategy, commercial expansion, and upcoming U.S. media-rights negotiations.
- He will report to CEO John Martin, who called Daniels a game-changing leader for the league’s next stage of growth.
- PFL’s current U.S. media deal with ESPN runs through the end of 2026, setting the timeline for rights talks Daniels will steer.
- The move comes as PFL positions itself to compete more directly with UFC, which secured a seven-year, $7.7 billion rights agreement with Paramount Skydance under TKO.
- Daniels previously led Warner Bros. Discovery/Turner Sports, guiding properties like Inside the NBA, March Madness, and Bleacher Report before departing in 2022.