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Hasbro and Nintendo Agree to Multi‑Year Deal for The Legend of Zelda Toys Starting in 2027

The partnership aims to expand Zelda merchandise and boost visibility for the franchise ahead of major releases next year.

Getty Images Signs Multi‑Year Display Deal With OpenAI for ChatGPT

Mattel’s Planned Kansas City Park Faces New Uncertainty Over Stadium Talks

Mattel Shares Plunge After Weak 2026 Profit Outlook and Q4 Miss

Fanatics Apologizes for Super Bowl LX Jersey Shortfalls, Promises Daily Restocks

Disney Puts Bluey Front and Center in Christmas Day Disneyland Ad Ahead of 2026 Park Launch

MGM to Rebrand NoMad Las Vegas as The Reserve at Park MGM on Dec. 17

Getty Images and Perplexity Seal Multi-Year Licensing Deal for AI Search

Mattel Launches ‘Monster High: Paranormal Peril’ in Fortnite, Sets Roblox Release for Oct. 24

SEGA, IOC Strike Multi-Year ‘Five Rings’ Deal Centered on Sonic-Branded Olympic Merchandise

Hasbro and Disney Expand Play-Doh Partnership With Mickey Mouse Clubhouse Line Now on Amazon

Tim Sweeney Denies Delays in Disney’s Fortnite ‘Bulldog’ Universe

Ponke Partners with 223 to Launch Licensed Phygital Products at Las Vegas Expo