Business ❯ Partnerships

Licensing

Merchandising Toy Industry Intellectual Property Consumer Products OpenAI and Associated Press OpenAI and Microsoft Sony Entertainment Group Licensing Automotive Manufacturers Advertising AI Partnerships Gaming Industry Toys Media Licensing Playmobil Marriott International Sports Merchandise Roblox License Manager Retail Partnerships Creative Industries Global Agreements Negotiations Digital Strategy Apparel Industry ESPN

MGM to Rebrand NoMad Las Vegas as The Reserve at Park MGM on Dec. 17

The move positions the boutique hotel to enter Marriott Bonvoy's Autograph Collection in early 2026 under the companies' licensing pact.

Getty Images and Perplexity Seal Multi-Year Licensing Deal for AI Search

Mattel Launches ‘Monster High: Paranormal Peril’ in Fortnite, Sets Roblox Release for Oct. 24

SEGA, IOC Strike Multi-Year ‘Five Rings’ Deal Centered on Sonic-Branded Olympic Merchandise

Hasbro and Disney Expand Play-Doh Partnership With Mickey Mouse Clubhouse Line Now on Amazon

Tim Sweeney Denies Delays in Disney’s Fortnite ‘Bulldog’ Universe

Ponke Partners with 223 to Launch Licensed Phygital Products at Las Vegas Expo