Overview
- Perplexity will integrate Getty's API to surface Getty’s editorial and creative images in real time within its search and discovery tools.
- Perplexity will add mandatory image credits with links to sources to improve attribution and educate users on lawful use.
- Getty’s shares jumped roughly 60% in premarket trading after the announcement before paring some gains intraday.
- Financial terms were not disclosed, leaving the revenue impact and commercial structure unclear.
- The partnership arrives as lawsuits challenge AI use of copyrighted material, with Getty previously suing Stability AI and Perplexity facing actions from Nikkei, Asahi Shimbun and Reddit.