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Mattel Launches ‘Monster High: Paranormal Peril’ in Fortnite, Sets Roblox Release for Oct. 24

The company frames the rollout as a shift toward building and operating its own games across live platforms.

Overview

  • The Fortnite co-op ghost-hunting island supports up to four players and features 12 Monster High characters at launch.
  • Players can access the experience across devices using island code 3449-2677-1935.
  • Developed with Look North using Unreal Editor for Fortnite, this marks Mattel’s second UEFN release after August’s Masters of the Universe entry.
  • A separate Monster High experience on Roblox is scheduled for Oct. 24 as part of a broader push, with Polly Pocket and Street Sharks now available through Roblox’s License Manager.
  • Mattel says it is developing, funding, publishing, and operating these new games in-house to expand its digital capabilities.