Overview

• Ponke has formalized a master licensing deal with 223, a JCorp spinout, to manufacture, distribute, and sub-license toys, apparel, and phygital collectibles.
• The partnership will debut a dozen concept products at the 2025 Las Vegas Licensing Expo, positioning Ponke alongside major IPs like Disney and Marvel.
• New products will feature NFC technology, allowing functionalities such as NFT authenticity proofs, token rewards, and digital loot-box keys.
• Ponke aims to transition from a viral internet phenomenon to a scalable consumer brand, leveraging 223’s global licensing infrastructure.
• Future product plans include adult-oriented collectibles and counterculture-focused items, with discussions underway for co-branded collaborations.