Overview

• The companies announced an expanded, multi-year collaboration that brings Disney characters into the Play-Doh brand.
• The launch centers on Disney Jr.'s Mickey Mouse Clubhouse for preschoolers, with sets such as Happy Stackable, On-the-Go assortments, Shape a Story, and Stamp & Go Megapack listed on Amazon.
• Benzinga reports broader retail distribution is expected in January 2026, while a Disney-focused outlet says releases will roll out throughout the rest of 2025.
• Hasbro's Tim Kilpin and Disney's Paul Gitter say the effort aims to inspire creativity through hands-on play that incorporates Disney storytelling.
• The partners indicated the collaboration could later incorporate additional Disney franchises and potentially reach older fans and collectors.