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Product Launch Sports Team Branding Product Names Slogans Merchandising Celebrity Endorsements Consumer Backlash Influence Partnerships Brand Collaborations Social Media Marketing Commercial Enterprise Personal Branding Beauty Brands Advertising Ethics Social Media Customer Experience Crisis Management Campaigns Atari Brand Product Launches

JW Anderson Relaunches as Lifestyle Brand With Paris Concept Store

The relaunch features a refreshed logo alongside a concept store curated as a modern-day cabinet of curiosities

Trump Blends Presidential Power With $250 Fragrance and Media Payouts

Air Jordan 40 Debuts First-Ever ZoomX-Strobel Fusion Ahead of July 12 Release

Roark Capital Completes $1 Billion Deal for Dave’s Hot Chicken

Canadian Tire to Acquire Hudson’s Bay Trademarks in $30 Million Deal

Malia Obama Faces Allegations of Plagiarism Over Nike Ad

Anheuser-Busch Faces Lingering Fallout from Dylan Mulvaney Partnership

Tiger Woods Names Karl Vilips as First Sun Day Red Brand Ambassador

Utah Hockey Club Faces Trademark Hurdles Over 'Yetis' Name

US Olympic Committee Sues Prime Hydration Over Trademark Infringement

Majority of Washington Commanders Fans Dislike Team's Name

Youthforia Faces Intense Criticism for 'Jet Black' Foundation Shade

Dunkin' and Funko Launch Limited-Edition DunKings Pop Figures

Kim Kardashian Launches SKNN by Kim Makeup