Business ❯ Marketing ❯ Branding ❯ Corporate Identity

Rebranding

Cracker Barrel Reinstates 'Old Timer' Logo as Waffle House Debate Reignites

The about-face redirects focus to what diners want from the brand.

Cracker Barrel Reverses Rebrand, Restores 'Old Timer' Logo After Outcry and Trump Push

Cracker Barrel Stands By Text-Only Logo After Backlash Knocks Shares

Cracker Barrel’s New Text-Only Logo Fuels Backlash and Double-Digit Stock Drop

Aberdeen Restores Vowels in Rebrand After Abrdn Experiment

Jaguar Rebrands with Bold EV Focus and Minimalist Identity

Campbell Soup Company to Rebrand as The Campbell's Company