Data Analytics

Viewership Measurement Viewer Engagement User Engagement Viewership Analysis Consumer Behavior Viewership Statistics Content Strategy Audience Measurement Viewership Data Chart Methodology Music Streaming Viewership Metrics Usage Metrics Viewership Tracking User Experience

4 ARTICLES

2mo ago

Third‑Party Data Shows Big Drops in U.S. F1 Viewing on Apple TV

The report exposes measurement gaps between Samba's smart‑TV panel and Apple's internal counts, raising questions about how to compare streaming figures to Nielsen‑era TV totals.

8 ARTICLES

7mo ago

Netflix’s MLB Debut Reaches 3 Million as NBC Leads Opening Week

7 ARTICLES

9mo ago

Streaming Sets New U.S. TV Records in December as NFL on Netflix and Amazon Fuels Surge

21 ARTICLES

10mo ago

YouTube to Pull Data From Billboard as Chart Rules Shift Toward Heavier Streaming Weights

5 ARTICLES

10mo ago

Prime Video’s NBA Cup Final Draws 3.07 Million, Setting Platform High

6 ARTICLES

11mo ago

MLB Games Drove Apple TV Signups in 2025, Topping Flagship Originals, New Data Shows

5 ARTICLES

last yr.

YouTube Raises Chiefs–Chargers Global Audience to 19.7 Million After Internal Error