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YouTube Raises Chiefs–Chargers Global Audience to 19.7 Million After Internal Error

The revision sharpened scrutiny of Nielsen’s custom use of streamer data, raising questions about comparability.

Overview

  • YouTube said a technical issue omitted a subset of legitimate views, prompting an upward revision of the game’s average‑minute audience to 19.7 million globally.
  • The company reported 18.5 million AMA in the United States, revalidated with Nielsen, and about 1.2 million internationally based on YouTube’s own data.
  • Researchers at Fox Sports and ESPN criticized the measurement approach, saying Nielsen’s custom method and use of first‑party streamer data reduce transparency and comparability with linear TV metrics.
  • Industry coverage noted the unusual nature of a revision driven by a broadcaster‑identified error, intensifying concerns about third‑party ratings that ingest platform‑supplied data.
  • Even after the increase, the audience remains below the top streaming records set by Netflix’s NFL presentations that exceeded 24 million.