Overview
- Antenna data reported by Bloomberg found six of the 10 biggest April–September signup spikes came from individual MLB broadcasts on Apple TV.
- A May Dodgers–Yankees game generated an estimated 722,000 signups, outpacing premieres like The Morning Show at 524,000.
- Other baseball matchups also cleared major thresholds, including Yankees–Phillies (698,000) and Phillies–Mets (631,000), contributing to millions of total additions.
- Analysts say many sports‑motivated subscribers churn faster, though cancellations did not erase the overall lift.
- With Apple not sharing program‑level metrics, outlets relied on Antenna estimates, and one report pegs Apple’s MLB outlay at about $55 million a year plus a $30 million ad commitment ahead of planned F1 and MLS access in 2026.