Overview
- Streaming accounted for 54% of all TV usage on Christmas Day, the highest single-day share Nielsen has recorded and only the second day to top 50%.
- Netflix and Amazon combined for 22.5% of TV usage on Christmas, driven by two NFL games on Netflix, a Prime Video nightcap, and new Stranger Things episodes.
- Netflix’s Lions–Vikings stream averaged about 27.5 million viewers and Amazon’s Broncos–Chiefs averaged about 21.06 million, setting platform highs for the holiday.
- Overall streaming rose 3% from November, with YouTube at 12.7% share, Netflix up to a record 9%, Prime Video at a record 4.3%, and Roku Channel and Paramount Streaming also notching best-ever shares.
- Top titles amplified the gains as Stranger Things delivered over 15 billion viewing minutes and Paramount’s Landman reached 6.2 billion, while Amazon’s Jan. 10 NFL wild-card stream averaged 31.6 million viewers for a new league streaming record.