Overview
- Knicks–Spurs telecast peaked at 3.42 million at 10:45 p.m. ET, the largest Nielsen-measured NBA audience since Opening Night.
- The 3.07 million average edged last year’s ABC final (2.99 million) by 3%, a margin observers say could stem from Nielsen’s expanded out-of-home sample and Big Data + Panel approach.
- The game was Prime Video’s most-watched NBA broadcast to date, surpassing the 2.11 million audience for Knicks–Bucks on Black Friday.
- An NBC Coast 2 Coast Tuesday broadcast averaged 3.2 million only when Adobe Analytics streaming data was included, highlighting cross-platform measurement differences.
- Prime Video’s coverage posted outsized gains in key demos and ranked as television’s top program among adults 18–34, 18–49, and 25–54.