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2mo ago

Starbucks Rolls Out Remodels in 1,000 U.S. Stores to Bring Back Sit-In Experience

Initial Hamptons stores showcase comfortable seating, digital menu boards, streamlined order sequencing technology, power outlets as part of a three-year overhaul of every U.S. location.

Starbucks' redesigned store in Bridgehampton, New York.
Starbucks plans to remodel 1,000 stores over the next year with new seating, lighting and other features.
Customers at a Starbucks location in New York, on August 17, 2023. The company is trying to lure back customers looking to sit and enjoy a coffee drink.

Overview

  • Starbucks is renovating 1,000 company-owned U.S. stores over the next year, representing 10% of its network, and plans to refresh all locations within three years under CEO Brian Niccol’s ‘Back to Starbucks’ strategy.
  • Redesigned cafes feature a mix of cushioned armchairs, booths and tables equipped with power outlets to encourage customers to linger rather than grab takeout.
  • Model stores in the Hamptons sport minimalist interiors with dark-green walls, wood-tone accents, digital menu boards and open espresso bars for a modern ‘coffeehouse of the future’ vibe.
  • Upcoming technology upgrades will improve order sequencing and a new staffing model is set to ease congestion between mobile pickups and in-store orders.
  • The makeover aims to reverse five consecutive quarters of same-store sales declines fueled by competition from independent coffee shops and drive-thru chains.