Overview

• Spanish model-actor Jon Kortajarena co-stars as the face of Karl Lagerfeld Menswear in images shot by Chris Colls in classic black-and-white.
• The campaign consolidates the main collection with menswear, Karl Lagerfeld Paris by G-III, and Karl Lagerfeld Jeans under one creative execution.
• High-visibility placements include billboards in Times Square, on Sunset Boulevard, and at Galeries Lafayette, alongside retail activations and pop-ups.
• Company leaders reported double-digit growth in the first half of 2025 and say Hilton is slated to front a second campaign for spring 2026.
• Hilton’s current business activity spans 11:11 Media’s Parívie skincare and a new Ulta fragrance, with a separate Paul Mitchell partnership supporting the LA Wildfire Relief Fund.