Overview
- Designers and viewers circulated annotated frames showing trucks changing shape, wheels appearing or disappearing, and other continuity errors, with AI consultant Dino Burbidge calling out inconsistent designs.
- Secret Level’s November 5 making‑of post said over 100 people refined frames and generated more than 70,000 clips, but social media users accused the footage of overstating human craft.
- Coca‑Cola said the campaign keeps human creativity at the core and noted live musical performances, while global AI lead Pratik Thakar previously asserted tighter control over cinematic details.
- Secret Level founder Jason Zada said the ad was completed by about 20 people in under a month, highlighting AI‑enabled speed even as critics question quality control.
- This is the second straight year the company has used AI for its holiday ad, produced with Secret Level and Silverside AI, with renewed debate over brand risk and transparency.