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Bansk Group Buys Majority Stake in Skincare Brand Byoma

Byoma will tap Bansk’s operating resources to scale its stand-alone business.

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Overview

  • Bansk Group purchased Yellow Wood Partners’ majority stake in Byoma, with financial terms undisclosed.
  • Founder Marc Elrick retains a minority stake and remains CEO as the existing leadership team stays in place.
  • Byoma will continue to operate independently while leveraging Bansk’s capital and operating expertise to accelerate growth.
  • Reported performance varies, with Business of Fashion citing $500 million in cumulative sales since 2022 and WWD expecting more than $300 million in global retail sales in 2025.
  • The barrier-focused, Gen Z–oriented brand is sold at Target, Ulta, Sephora, Space NK and Boots, and Raymond James advised Byoma on the transaction.