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Brand Strategy

Influencer Marketing Public Relations Gap Inc. Megabrands American Express Customer Engagement Theme Park Competition American Eagle Product Differentiation Retail Innovation

Crocs Unveils Niles, a Six-Foot Mascot Crocodile

The company says it will use weekly episodic social content to build Niles into scalable international intellectual property.

Gap Revives ’90s Fragrance Line as Eau de Parfums

Starbucks Posts Strong Q3 and Raises Full-Year Forecast

PVH Cuts 2026 Revenue Outlook as Iran Conflict Weakens EMEA Demand

Caleres Cuts Outlook After Q3 Profit Plunge as Stuart Weitzman Weighs

Annu Kapoor's Durex Ad Goes Viral for Unexpected Twist