Overview

• Sprite + Tea was developed in response to a 2023 viral TikTok trend of steeping tea bags in Sprite.
• The drink is available in regular and zero-sugar varieties and is caffeine-free, with nationwide availability from May 19 to October.
• Sprite + Tea combines Sprite’s classic lemon-lime flavor with tea essence for a refreshing, amber-hued beverage.
• The concept originated as an intern-led research project and has since won a Fabi Award for creative product innovation.
• Sprite is promoting the launch with a campaign featuring Eastside Golf and rapper Monaleo, including a short film and exclusive packaging content.