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Victoria’s Secret Raises Annual Sales Forecast Following Strong Q3 Performance

CEO Hillary Super highlights a revitalized brand strategy, broad-based growth, and increased customer engagement as key drivers of momentum.

  • Victoria’s Secret reported a 7% year-over-year increase in Q3 revenue to $1.35 billion, surpassing analyst expectations of $1.29 billion.
  • The company narrowed its net loss to $56.2 million from $71.2 million a year earlier, with adjusted losses per share better than projected.
  • Sales growth was driven by mid-single-digit increases in North America and over 20% growth internationally, with all major brands — Victoria’s Secret, Pink, and Adore Me — performing well.
  • The return of the Victoria’s Secret Fashion Show in October helped reintroduce the brand to a younger generation and reinforced its focus on ‘sexy, glamorous, accessible luxury.’
  • Victoria’s Secret revised its FY24 outlook, projecting 1%-2% net sales growth and raising its operating income forecast to $315 million-$345 million.
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