Overview

• The 2025–30 agreement grants PepsiCo trackside advertising, Fan Zone activations, co-branded product rights and exclusive in-venue supply across all F1 circuits from 2026.
• Sting Energy will serve as Formula 1’s official energy drink, aiming to accelerate the brand’s global expansion.
• Gatorade has begun sponsoring F1 Sprint races at the Belgian Grand Prix in July and will maintain its official role through the 2026 season.
• Doritos joins as the official savoury snack partner, rolling out on-pack promotions and circuit concessions to engage fans worldwide.
• The partnership extends to F1 Academy, reinforcing efforts to support and develop emerging female racing talent.