Brand Management

Product Strategy Crisis Management Consumer Engagement Product Launches Customer Engagement Public Relations Consumer Perception Consumer Behavior Product Development Product Positioning

Sony's 2028 Disc-Free Plan Draws Backlash and Backstage Tension at Gamescom

The backlash could force Sony to pause its timetable for ending physical PlayStation discs.

Abercrombie & Fitch Raises Forecast After Q2 Beat, Shares Rally

Ferrari Luce Chassis 0 Sells for $40 Million, Sets New Record for a New Car at Auction

Lindt Reports H1 Revenue Rise as Sales Volumes Drop After Price Hikes

Newcastle United Launches Fan-Led Process to Evolve Club Crest

Ferrari’s Luce Polarizes Public as Orders and Deliveries Move Forward

Mars Milky Way Multipack Shrinks While Price Keeps Consumers Paying More

KP Snacks Axes Four Longstanding KP Crisps Flavours

Trump Mobile's PR Firm Ends Relationship as T1 Rollout Stalls

Marriott Adds Lefay as Its First Luxury‑Wellness Brand

Canva Launches Connected App for Google Gemini, Bringing Editable, On‑Brand Design Into Chat

Ore-Ida Debuts Dino and Star Tater Tots in First Shape Refresh in Nearly 20 Years

Barretts of Woodbridge Enters Administration Ahead of May 7 Closure

Unilever Posts Volume-Led Q1 Beat, Plans Targeted Price Rises

Hyphen Says Kriti Sanon Is No Longer CCO

Little Debbie Rolls Out Chocolate Old Fashioned Donuts Nationwide

Disney Confirms About 1,000 Layoffs as Marketing Is Centralized Under New Structure

Mars Bars Cut to 40g With Price Unchanged, Drawing Retailer Anger

Hilton Taps Royal Orchid to Roll Out 125 Hampton Hotels Across India

M&S Pulls Sparks Delivery Pass and Ends Renewals