Brand Management

Crisis Management Product Strategy Product Launches Customer Engagement Consumer Engagement Public Relations Product Development Product Positioning Consumer Behavior Consumer Perception

Trump Mobile's PR Firm Ends Relationship as T1 Rollout Stalls

The move raises urgent questions about fulfillment, product origins, customer protections.

Marriott Adds Lefay as Its First Luxury‑Wellness Brand

Canva Launches Connected App for Google Gemini, Bringing Editable, On‑Brand Design Into Chat

Ore-Ida Debuts Dino and Star Tater Tots in First Shape Refresh in Nearly 20 Years

Barretts of Woodbridge Enters Administration Ahead of May 7 Closure

Unilever Posts Volume-Led Q1 Beat, Plans Targeted Price Rises

Hyphen Says Kriti Sanon Is No Longer CCO

Little Debbie Rolls Out Chocolate Old Fashioned Donuts Nationwide

Disney Confirms About 1,000 Layoffs as Marketing Is Centralized Under New Structure

Mars Bars Cut to 40g With Price Unchanged, Drawing Retailer Anger

Hilton Taps Royal Orchid to Roll Out 125 Hampton Hotels Across India

M&S Pulls Sparks Delivery Pass and Ends Renewals

KitKat Launches Public Tracker After 12-Ton Chocolate Shipment Is Stolen

Milka Turns to Multipacks as Mondelez Confronts Slump in Germany

Blue Bell Launches Brookie À La Mode for a Limited Run

Domino’s UK Profit Falls 15% as Orders Decline

Kaufland Begins Rollout of Unified Private-Label Branding Across 4,500 Products

Burger King Rolls Out Revamped Whopper With New Bun, Creamier Mayo and Clamshell Box

Saks Global Files for Chapter 11 as Debt Pressures and Luxury Slowdown Bite

Reports Say Meghan Markle’s As Ever Stock Is Being Given Away at Netflix’s Hollywood Offices