Brand Management

Crisis Management Customer Engagement Product Strategy Consumer Engagement Product Launches Product Positioning Product Development Public Relations Consumer Behavior Consumer Perception

Hilton Taps Royal Orchid to Roll Out 125 Hampton Hotels Across India

Hilton pairs a global brand with a local operator to speed growth in India’s mid-market.

Blue Bell Launches Brookie À La Mode for a Limited Run

Domino’s UK Profit Falls 15% as Orders Decline

Kaufland Begins Rollout of Unified Private-Label Branding Across 4,500 Products

Burger King Rolls Out Revamped Whopper With New Bun, Creamier Mayo and Clamshell Box

Saks Global Files for Chapter 11 as Debt Pressures and Luxury Slowdown Bite

Reports Say Meghan Markle’s As Ever Stock Is Being Given Away at Netflix’s Hollywood Offices

BellRing Investors Urged to Seek Lead Role in SDNY Securities Class Action

Iceland Offers to Supply McDonald’s Hash Browns as £1.99 Price Row Intensifies

PulseBrand Unveils 'Share of Model' to Gauge AI-Era Reputation

Report Alleges Hermès Vetting of Clients’ Addresses and Social Media to Control Birkin and Kelly Access

German Grocers Slash Milka Prices as Chocolate Price War Escalates

Ferrari Renews Philip Morris Partnership, Adds ZYN Branding for Select F1 Races

Disney Centralizes Latin America Operations, Names Martín Iraola Regional President

Ryan Reynolds Details Funding Gwyneth Paltrow PSA to Reframe Astronomer Controversy

Edeka to Unify Regional Store Brands Under ‘Von Herzen Regional’ With Yellow Heart Logo

Ranveer Singh’s SuperYou Sets Rs 500-Crore Goal as It Expands Into Protein Chips

Skims Taps Ami Colé Founder Diarrha N’Diaye to Lead New Beauty and Fragrance Division

Cracker Barrel Quips on X About White House Meme, Signaling Post-Rebrand Reset

Puma Expands Turnaround With 900 More Job Cuts After Q3 Sales Slide