Brand Management

Crisis Management Product Strategy Product Launches Consumer Engagement Public Relations Customer Engagement Consumer Perception Product Positioning Product Development Consumer Behavior

Quebec Drama Antigang Drops iPhones Over Apple's On‑Screen Rules

Producers say Apple's strict depiction requirements forced a switch to Android to keep the show's fast daily production on schedule.

Ex-Nintendo Marketers Say SNL Sketch Helped Elevate Ocarina of Time Ahead of November Releases

Jaguar Unveils Type 01 as Its New High‑End, EV‑Only Grand Tourer

Adidas Sues White Fox Over Four-Stripe Clothing

Titans Dismiss Three Business Vice Presidents and Move to Create Chief Business Officer

Anta Completes Purchase of 29.06% Stake and Becomes Puma's Largest Shareholder

Ferrari Leaders Defend Luce EV After Widespread Criticism

Jaguar Reveals Type 01, a 1,000‑Plus‑Horsepower Electric Grand Tourer

Ex-PlayStation Boss Warns Sony’s Plan to End Discs Will Reopen Game-Ownership Debate

Globo Restructures Leadership After World Cup Rights Loss

Disney Replaces Value-Based Souvenir Shipping With Flat-Price Bag System

Brazilian Companies and Public Bodies Treat Online Reputation as a Measurable Governance Asset

Sony’s Plan to End PlayStation Discs Stands as Backlash Hits Gamescom

Tamagotchi Ring Debuts as 28mm Wearable Accessory

Abercrombie & Fitch Raises Forecast After Q2 Beat, Shares Rally

FSSAI Says Six Firms Withdraw '100%' Claims From Food Labels and Ads

After Eight Drops Mint for First Time With Caramel, Orange and Raspberry

Ferrari Luce Chassis 0 Sells for $40 Million, Sets New Record for a New Car at Auction

Sazerac Agrees to Buy UK’s Au Vodka

Ferrari Luce Chassis‑0 Fetches $40 Million at Monterey Auction