Marketing ❯ Brand Management

Customer Engagement

Loyalty Programs Brand Perception Loyalty Schemes Promotions Crisis Management Menu Innovation Promotional Campaigns Social Media Campaigns Market Trends

KFC to Revive Potato Wedges and Hot & Spicy Wings Nationwide

KFC is leveraging fan petitions alongside a Tampa sellout test to reintroduce two cult‐favorite menu items with limited‐time deals to revive sales.

Cracker Barrel Defends Brighter Remodels Despite Viral Backlash

Red Lobster Revives Crabfest With Seafood Boils and Specialty Cocktails