Overview
- BWH Hotels announced the global transformation on Oct. 27–28, naming WorldHotels its masterbrand and beginning local rollouts such as the rebranding of BWH Hotels GB to WorldHotels GB.
- The company said Best Western Rewards and WorldHotels Rewards will merge into a single WorldHotels Rewards on Jan. 5, 2027, consolidating about 70 million members into three membership tiers.
- WorldHotels has stated members will keep existing point value and core protections including status matching, exclusive member rates and non‑expiring points, but it has not yet published how balances, tier mapping, earning rates or award pricing will transfer.
- A redesigned website, a rebuilt mobile app and a proprietary discovery platform created from more than 10,000 hours of hotel-team insights are being launched to drive cross-portfolio discovery and direct bookings.
- Upscale and luxury properties will be grouped under a new WorldHotels Collection with six categories to preserve local hotel identities while offering owners greater global distribution and commercial support.