Marketing ❯ Brand Management

Product Strategy

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Mars Bars Cut to 40g With Price Unchanged, Drawing Retailer Anger

Mars says the smaller bars aim to keep supply steady to meet 200‑calorie goals.

Milka Turns to Multipacks as Mondelez Confronts Slump in Germany

Walkers to Discontinue Smiths Tomato Snaps in Portfolio Shift

Coca-Cola Discontinues Vanilla Zero in UK Supermarkets

Discos to Return Pickled Onion Crisps to UK Shelves This August

E.l.f. Beauty Finalizes $1 Billion rhode Acquisition, Prepares $1 Price Increase