Business ❯ Hospitality ❯ Hotel Management

Brand Development

Market Expansion Marriott International International Expansion Ginger Hotels IHG Hotels & Resorts Outset Collection ATHIVA Hotels & Resorts Athiva Hotels & Resorts Pullman Hotels & Resorts Hyatt Hotels Hyatt Hotels Corporation Ascend Collection Soft Brands Global Expansion Rebranding InterContinental Hotels Group Premium Hotels Conversion Hotels Leadership Collection Brands

Minor Hotels Launches Colbert Collection, a Premium Soft Brand for Independent Hotels

The premium soft brand offers independent properties global commercial support to grow without sacrificing local identity.

Accor Accelerates Collection-Brand Push With 125+ Hotels in Pipeline

IHG’s Garner Reaches 100 Hotels, Becomes Company’s Fastest-Scaling Brand

Choice's Ascend Collection Tops 500 Hotels as New U.S. Openings Lead Expansion

IHG Launches Noted Collection, a Premium Conversion Brand Targeting 150 Hotels in a Decade

Hyatt Debuts Unscripted Brand Globally With Vietnam’s Wink Hotels

Hyatt Ramps Up Essentials Growth With New Leader and 70 Hyatt Studios Deals

Hilton Launches Outset Collection, a Flexible Lifestyle Brand for Independent Hotels

Marriott Launches Series by Marriott with Exclusive Deal in India