Overview
- Hyatt appointed Jason Ballard as Global Brand Leader for the Essentials portfolio to guide strategy, performance, and brand evolution across select-service brands.
- Hyatt Studios now counts 70 executed deals since its 2023 launch, with a second property open in Huntsville, Alabama offering apartment-style extended-stay suites.
- Half of the 2025 U.S. Essentials deals are in markets new to Hyatt, including a planned Hyatt Place in Missoula, Montana targeted for 2027.
- Hyatt Select executed more than 20 hotel deals in 2025 as the company advances conversion-friendly growth for shorter-stay travelers.
- Hyatt Place adds new locations at Cancun Airport, Merida/Via Montejo, and Toronto Airport, while Unscripted by Hyatt opened Latitude Suites in Tinton Falls with Allentown and Durango slated for 2026 and 2027, and World of Hyatt’s 2025 campaign generated more than 900,000 nights across Hyatt Place, Hyatt House, and Hyatt Studios.