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Hyatt Debuts Unscripted Brand Globally With Vietnam’s Wink Hotels

Hyatt uses its conversion-friendly Unscripted label to fold in Wink without diluting its local identity.

Overview

  • Six operating Wink properties have joined Unscripted by Hyatt, taking Hyatt’s Vietnam portfolio from four to ten hotels.
  • The seven-property Wink lineup under the collection will exceed 2,000 rooms, spanning Saigon, Danang, Tuy Hoa, Can Tho and Hai Phong.
  • A new site, Wink Hanoi Westlake, is scheduled to open in late 2026.
  • The partnership is with Indochina Kajima, a joint venture of Indochina Capital and Kajima Corporation.
  • Unscripted, part of Hyatt’s Essentials portfolio, connects Wink to Hyatt’s systems and the World of Hyatt loyalty base reported at 61 million members.