Overview

• Outset Collection debuts with more than 60 hotels in development and a long‑term target of roughly 500 properties across the U.S. and Canada.
• Hilton says the first Outset properties will accept reservations in November, with openings expected later in 2025.
• All hotels in the collection will participate in Hilton Honors, giving members points earning and redemption through Hilton’s direct channels.
• Hilton confirms an initial location in Moab; separate reports cite either Chicago or a California site as another early property, with specifics not yet reconciled.
• The brand is positioned as an upscale conversion option that preserves each hotel’s local identity, supporting Hilton’s lifestyle growth strategy in a market where more than half of global supply remains unbranded.