Business ❯ Marketing

Brand Development

Consumer Engagement Product Launch Consumer Trends Product Innovation Global Strategy Sports Marketing Product Launches Customer Engagement Market Positioning Global Expansion

OpenAI Sells $70 ChatGPT Basketball as Supply Co. Merch Quickly Sells Out

The launch is a brand test to see whether ChatGPT can translate into collectible physical goods.

Gucci Beauty License Moves to L'Oréal One Year Early

Khloé Kardashian Launches Tropical Fragrance XO Blue

Chelsea Partners With Jay‑Z’s Roc Nation Sports International to Grow U.S. Fanbase

Ulf Poschardt Leaves Publisher Role at Axel Springer for ‘Freiester Mitarbeiter’ Post

SAVWIPL Appoints Ashutosh Dixit to Lead Porsche India

Bemberg-Owned Terold Invest Buys Off-Piste Wines to Expand in the U.K.

McLaren Launches $375 Irons as Justin Rose Debuts New Clubs at Doral

Chery’s Lepas Unveils L4 and L6 Electric SUVs at Auto China

Lululemon Launches Mexico E-Commerce Site, Plans Eight Stores in 2026

Maschmeyer Says Post-Show Demands Sink DHDL Deal With Sun Matters

CCTV Exposé of Fake ‘Foreign’ Supplement Triggers Fresh Scrutiny of Top Livestreamers

Hallmark Media Names Darren Abbott President as John Matts Exits

Marks & Spencer Returns to U.S. Fashion With Nordstrom Womenswear Launch

Pinduoduo Bets on Supply Chains as Meituan Turns to Loss in 2025 Results

Elettra Lamborghini Files Trademark for 'Festini Bilaterali' After Sanremo Viral Moment

The Wolseley Hotels Launches Global Brand With New York Flagship Opening in 2027

Ajay Devgn’s The GlenJourneys Reports ₹4.14 Crore Turnover in Four Months

JSW Motors Teases First SUV for India, Starts Dealer Hunt with March 11 Deadline

Gordon Brothers Acquires Chinese Laundry IP, Arranges Sale of About 1.5 Million Pairs