Overview
- The franchise confirmed the expanded role on World Basketball Day, formalizing Big Sean’s leadership in shaping Detroit Basketball’s global presence.
- The new "Creatives Across Continents" initiative invites designers and artists worldwide to create Detroit-inspired work from Big Sean’s prompts, with selected pieces slated for a 2026 retail release.
- Building on his prior Creative Director of Innovation role, his remit now spans creative direction, community engagement and international fan development.
- Pistons EVP/CMO Alicia Jeffreys said he brings authenticity, reach and imagination to the brand’s connection with fans around the world.
- The team says more details are coming on projects tied to NBA All-Star Weekend, 313 Day, future retail collaborations and broader global activations in 2026.