Overview
- St. Regis introduced St. Regis Estates as an ultra‑exclusive brand expression for legacy‑rich, leisure‑led properties defined by significant history, expansive grounds, and extraordinary amenities.
- The Resort at Pelican Hill in Newport Beach was named the inaugural Estate, with a full transformation underway and a reopening targeted for 2027.
- Planned upgrades include reimagined bungalows and villas, a chef‑led culinary program, a signature bar and lobby, a refreshed Coliseum Pool, an elevated Villa Clubhouse, a Roman‑style spa colonnade, enhancements to the Tom Fazio 36‑hole golf courses, and added butler service with rituals such as afternoon tea and sabrage.
- The Estates concept aims for a residential feel and deeper connection to place through estate‑only experiences and locally anchored cultural and culinary programming.
- Industry commentary questions whether Estates represents a distinct tier within Marriott’s brand architecture and whether Bonvoy elite benefits could be treated differently at these properties.