Overview
- CAA Brand Management announced an agreement to acquire Beanstalk and fold its operations into the CAA division.
- The company says the combination will form the world’s largest brand development and licensing agency.
- Allison Ames will serve as co-president alongside Perry Wolfman and Noah Gelbart in the combined organization.
- Beanstalk, founded in 1992, brings expertise across food and beverage, consumer packaged goods, home improvement, entertainment, and gaming, with clients including P&G, Black+Decker, Audi, Bentley, The Met, Weight Watchers, and the U.S. Army.
- Financial details and a closing timeline were not disclosed, with executives framing the deal as a way to expand global reach and category depth for clients.