Business ❯ Marketing ❯ Endorsements

Athlete Sponsorships

Nike Paige Bueckers New Balance Li-Ning Toyota Reebok Angel Reese Franklin and Nike Financial Aspects Zion Williamson Fabletics Revenue Sharing

Anthony Edwards Disses Nike onstage While Debuting AE3 in Manila

The unscripted onstage line shows how a player’s personal words can magnify a fast, public marketing rivalry between Adidas and Nike.

Jordan Brand Reportedly Ends Zion Williamson Signature Line, Zion 4 Marked as Final Model

MVP QB Josh Allen Leaves Nike for New Balance in Community-Focused Deal

Report: Ja'Marr Chase Leaving Nike for Fabletics Before Bengals' Opener