Overview
- Video from the Adidas Believe That. tour in Manila that surfaced Saturday shows Edwards grabbing a microphone and rapping an explicit line aimed at Nike during the AE3 launch, and the clip has gone viral on social platforms.
- Edwards used the Manila appearance to reveal his third signature shoe, the AE3, and the diss was not part of a scripted Adidas segment but occurred in a venue covered with brand signage.
- Edwards has been an Adidas signature athlete since 2020 and reportedly signed a multiyear, high‑value extension in July 2024 after the AE1 became a top seller, tying his public image closely to Adidas’ marketing.
- The remark follows months of direct brand back‑and‑forth between Adidas and Nike this year, including an Adidas ad that mocked Victor Wembanyama and a later Nike post that repurposed Adidas’ imagery and slogan.
- Neither Adidas nor Nike has issued a public response to the Manila lyric so far, leaving room for potential corporate statements or further escalation and creating reputational risk for the athlete and his sponsor.