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Athlete Endorsements

Nike NIL Agreements Reebok Gatorade Emirates Partnership New Balance Brand Partnerships Beats by Dre Under Armour Ilona Maher

Charlie Woods Signs NIL Deal With TaylorMade

TaylorMade said the partnership will back his move to Florida State and support his final season of junior competition.

Tennessee Returns to adidas With 10-Year Deal and Staged Uniform Rollout

Kewan Lacy Signs NIL Deal to Wear Q‑Collar for 2026 Ole Miss Season

Reebok Signs No. 4 Pick Lauren Betts as Its Fifth WNBA Athlete

Jutta Leerdam Turns Olympic Gold Into Viral Nike Exposure Valued Near €1 Million

Klay Thompson Signs Lifetime Endorsement Deal With ANTA

Fernando Mendoza Cements No. 1 Buzz as Raiders Plot Next Move at Top of 2026 Draft

Gucci Names World No. 1 Aryna Sabalenka Global Ambassador During Australian Open

DeChambeau Becomes Kalshi’s First Athlete Endorser as NFL, PGA Tour Bar Player Deals

Nike Signs No. 1 Pickleball Star Anna Leigh Waters in First Deal for the Sport

CSC Clears 17,321 NIL Deals, Rejects 524, Issues Warning on Unvetted Offers

Bryce Harper Declares Apparel Free Agency as Under Armour Deal Lapses

Adidas Signs Heisman Frontrunner Fernando Mendoza as Indiana Readies Big Ten Title Game

MVP QB Josh Allen Leaves Nike for New Balance in Community-Focused Deal

Thomas Müller Named Erdinger Brand Ambassador, Succeeding Jürgen Klopp

Chipotle Offers Weekly Free Entrée to All Ohio State, Florida and Georgia Athletes

Bryce Underwood Headlines Freshman Honors as Michigan Nears QB Decision

ESPN Docuseries Spotlights Mahomes Family as Patrick Praises Perfectly Timed Daughter’s Birth

LeBron James Debuts All-Black Low-Top Nike LeBron 23 Prototype

Jeremiah Smith Rejects Nike to Sign NIL Deal With Adidas