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Nike NIL Agreements New Balance Reebok Brand Partnerships Emirates Partnership Gatorade Red Bull Sports Apparel Kalshi Brand Strategy Nike Contracts Adidas Partnership Erdinger Weißbräu Social Media Adidas Puma Victor Wembanyama ANTA NIL Valuation Sneaker Culture Fashion Industry Global Expansion Tiger Woods Deals Social Media Influence NIL Deals Food Industry Under Armour Beats by Dre Li Ning Ilona Maher T-Mobile Campaigns

Tennessee Returns to adidas With 10-Year Deal and Staged Uniform Rollout

The partnership pairs a large NIL program with alumni-led teasers and a coordinated merchandise launch to position the Vols as an adidas flagship.

Kewan Lacy Signs NIL Deal to Wear Q‑Collar for 2026 Ole Miss Season

Reebok Signs No. 4 Pick Lauren Betts as Its Fifth WNBA Athlete

Klay Thompson Signs Lifetime Endorsement Deal With ANTA

Fernando Mendoza Cements No. 1 Buzz as Raiders Plot Next Move at Top of 2026 Draft

DeChambeau Becomes Kalshi’s First Athlete Endorser as NFL, PGA Tour Bar Player Deals

Nike Signs No. 1 Pickleball Star Anna Leigh Waters in First Deal for the Sport

CSC Clears 17,321 NIL Deals, Rejects 524, Issues Warning on Unvetted Offers

Bryce Harper Declares Apparel Free Agency as Under Armour Deal Lapses

Adidas Signs Heisman Frontrunner Fernando Mendoza as Indiana Readies Big Ten Title Game

MVP QB Josh Allen Leaves Nike for New Balance in Community-Focused Deal

Chipotle Offers Weekly Free Entrée to All Ohio State, Florida and Georgia Athletes

Bryce Underwood Headlines Freshman Honors as Michigan Nears QB Decision

ESPN Docuseries Spotlights Mahomes Family as Patrick Praises Perfectly Timed Daughter’s Birth

LeBron James Debuts All-Black Low-Top Nike LeBron 23 Prototype

Jeremiah Smith Rejects Nike to Sign NIL Deal With Adidas