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Reebok Signs No. 4 Pick Lauren Betts as Its Fifth WNBA Athlete

The move signals brands’ push to lock in top rookies before training camp.

Klay Thompson Signs Lifetime Endorsement Deal With ANTA

Fernando Mendoza Cements No. 1 Buzz as Raiders Plot Next Move at Top of 2026 Draft

DeChambeau Becomes Kalshi’s First Athlete Endorser as NFL, PGA Tour Bar Player Deals

Nike Signs No. 1 Pickleball Star Anna Leigh Waters in First Deal for the Sport

CSC Clears 17,321 NIL Deals, Rejects 524, Issues Warning on Unvetted Offers

Bryce Harper Declares Apparel Free Agency as Under Armour Deal Lapses

Adidas Signs Heisman Frontrunner Fernando Mendoza as Indiana Readies Big Ten Title Game

MVP QB Josh Allen Leaves Nike for New Balance in Community-Focused Deal

Chipotle Offers Weekly Free Entrée to All Ohio State, Florida and Georgia Athletes

Bryce Underwood Headlines Freshman Honors as Michigan Nears QB Decision

ESPN Docuseries Spotlights Mahomes Family as Patrick Praises Perfectly Timed Daughter’s Birth

LeBron James Debuts All-Black Low-Top Nike LeBron 23 Prototype

Jeremiah Smith Rejects Nike to Sign NIL Deal With Adidas