Overview
- Kalshi signed Bryson DeChambeau as its first athlete partner, with plans for TV ads, social campaigns, live appearances, and bespoke markets tied to events he plays.
- The NFL, via the NFLPA, says players cannot endorse prediction markets, and the PGA Tour says this is not an approved sponsorship category, though DeChambeau competes on LIV Golf.
- Kalshi faces mounting legal pressure, including class-action suits and state directives to shut its sports markets, which the company has not followed.
- Golf has become a major vertical for Kalshi, with a spokesperson citing $456 million in 2025 trading volume, and the company has recent deals with the NHL and the Chicago Blackhawks.
- DeChambeau-linked markets already exist on Kalshi, including one tied to his YouTube course-record series, and more DeChambeau-focused offerings are planned.