Business ❯ Marketing

Sponsorships

Athlete Endorsements Sports Sponsorships Brand Partnerships Sports Marketing Partnerships Promotions Event Sponsorship NordVPN Athlete Branding Endorsements

Tennessee Returns to adidas With 10-Year Deal and Staged Uniform Rollout

The partnership pairs a large NIL program with alumni-led teasers and a coordinated merchandise launch to position the Vols as an adidas flagship.

Culver's Named First Jersey Patch Sponsor For Wisconsin Football, Basketball and Hockey

NXT’s Great American Bash Headlines Title Matches as CW Debut for Premium Live Events

Venturi Bold Brew Drops Natalie Decker Weeks Before Atlanta Race

Atlanta Fan Festival Becomes U.S. Leader in Attendance and Adds Night and Time Slots to Ease Crowds

Kewan Lacy Signs NIL Deal to Wear Q‑Collar for 2026 Ole Miss Season

IEM Cologne Playoffs Set as Falcons, G2 Advance and Crypto Sponsors Are Absent

VPNs Take Center Stage at World Cup With Big Discounts and Security Guidance

Chelsea Agrees to Let Axel Disasi Leave Permanently

Champions League Final Match Coin Tokenized Inside One‑of‑One Topps Relic Card

Nexo Renews Title Sponsorship for $3 Million DP World Tour Event at Trump International Scotland

Gears of War: E-Day Named Presenting Sponsor of WWE/AAA Triplemania

Barcelona Unveils Olivia Rodrigo Jersey for May 10 El Clásico

Haaland Faces Backlash in Norway Over Budweiser World Cup Ad

Rolling Stone Launches Stateside, a July 4 Hudson Valley Festival Headlined by Noah Kahan

Heinz To Crown 'Mr. 57' At NFL Draft With Lifetime Ketchup

Reports Point to Olivia Rodrigo on Barcelona Shirt for May 10 El Clásico

Reebok Signs No. 4 Pick Lauren Betts as Its Fifth WNBA Athlete

Jazmín Pinedo Joins Betsson as World Cup Ambassador

Disney Taps Air Canada to Offer Aeroplan-Only VIP Viewing for EPCOT’s ‘Luminous’