Overview

• Chipotle announced that each student-athlete at Ohio State, Florida and Georgia will receive a customized card for one free entrée per week for 15 weeks during 2025–26.
• The offer includes scholarship and walk-on players across all sports, covering nearly 2,000 athletes in total.
• The initiative expands a 2024–25 Ohio State-only program that previously reached about 1,000 athletes.
• Chief brand officer Chris Brandt framed the effort as “democratizing NIL,” and the campaign features promotional ads with athletes such as Florida quarterback DJ Lagway and Walter Clayton Jr.
• The timing aligns with the first season of school-issued athlete pay, with Yahoo Sports reporting many power programs expect to route most revenue-sharing funds to football and men’s basketball.