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American Eagle Jumps 25% After Hours on Sydney Sweeney Campaign Boost

Executives credited the viral push for record customer gains despite mixed signals on underlying demand.

Rhode to Hit Every Sephora Store in U.S. and Canada This September

Burberry’s Back to the City Tours London on a Red Double-Decker Bus

Anthropologie Elevates Maeve to Standalone Brand With Raleigh Store Opening

Eugenio Derbez Clarifies Viral Airport 'Detention' Was Just a Fan Mocking His El Valet Haircut

Amazon Ends TikTok-Inspired 'Inspire' Feature After Struggles to Gain Traction

Kim Kardashian Debuts Skims 'Ultimate Butt' Collection with Humorous Campaign

Super Bowl Ads Face Scrutiny Over Cost, Relevance, and Evolving Audience Preferences

WWE's WrestleMania XL Marketing Campaign Reaches Record Viewership