Marketing Firm Deletes Post After Admitting Fake Reddit Push for War Robots: Frontiers

Trap Plan now says the Reddit push was its own initiative, not commissioned by MY.GAMES.

Overview

CEO Pavel Beresnev described fabricating personas to seed over 40 posts across subreddits such as r/pcmasterrace and r/PlayStation5 to imitate organic recommendations.
The team said it played the game and recorded varied gameplay clips so the posts and comments would feel like genuine community discussion.
After the write-up drew attention, the company removed it and the page now returns a 404, with the Internet Archive preserving copies.
An updated version of the case study claimed the effort expanded to about 100 organic-style posts and comments, according to archived pages cited by PC Gamer.
Trap Plan apologized and distanced MY.GAMES, while also claiming it sought to promote without bots or fake accounts, a stance reported by Kotaku and Destructoid that conflicts with the admitted fabrication.