Overview
- Anthropologie Group will open the first 3,000-square-foot standalone Maeve store in Raleigh this October, followed by three additional test locations next year.
- Maeve will launch independent digital channels with dedicated Instagram and TikTok accounts and a Substack newsletter titled “& one more thing” for long-form editorial content.
- A 360-degree marketing push features influencer collaborations, connected TV and out-of-home advertising, a New York City launch event and a charitable partnership with She’s the First.
- Over the past year, Maeve attracted nearly 2 million shoppers, recorded close to 3 million searches on Anthropologie.com and generated more than 10 million TikTok views.
- The brand’s aesthetic blends vibrant colors, timeless silhouettes and inclusive sizing across Plus, Petite, Tall and Adaptive lines to appeal to a multigenerational audience.