Overview
- On November 29, Hailey and Justin Bieber shared Instagram Stories wearing Marty Supreme windbreakers—hers in yellow and green, his in bright pink.
- Timothée Chalamet reposted their photos, adding Justin’s song Speed Demon and three goat emojis to his Stories.
- The collection, produced with designer Doni Nahmias, has been released through scarce pop-up drops that sold out in New York and now appear on resale sites at more than 15 times retail.
- Kylie Jenner was previously photographed in a Marty Supreme jacket at an October 8 Yankees game, underscoring the campaign’s reliance on high-profile, unpaid endorsements.
- The momentum follows a self-referential promo skit by Chalamet that went viral, fueling attention for the film in which he portrays ping-pong figure Marty Mauser.